Marketing: A Week In Review

Okay, so I get so many newsetters, rss content, news alerts, emails...AH...that I find it difficult to read and respond to each important topic. I can't even keep up with tweets and they're less than 120 characters.

Anyway, From now on, once a week (Hey, Tuesdays are good) I'm going to lay out some links to the most interesting and pertinent articles I've come across in the last couple of days.

Heres this week's marketing and interactive marketing article review in no particular order:

Top Technology Trends for 2009:

"With 2009 in full swing, PhoCusWright takes a fresh look at the technologies and innovations that have the potential to drive change in the travel, tourism and hospitality." Courtesey of HotelMarketing.com.

7 Tips for the Perfect Twitter Profile:

"Having a succinct, compelling profile is more critical on Twitter than anywhere else." Written by Jason Baer.

How social media can resurrect your brand:

"...It's a time when a $3 billion annual advertising budget can't move the needle on brand favorability. There are currently more than 200 million Facebook users, with 1 million domestic users joining every week. Even Twitter, what I consider an emerging tool with an early adopter user base, is approaching 10 million users and ascending like a rocket..." Written by Doug Schumacher.

Marketing and the Twitter Hive Mind:

"The first reaction many people have to Twitter is befuddlement. Why would they want to read short messages about what someone ate for breakfast?" Courtesy of The New York Times.

Building your Brand by creating an online community:

"What are the most important goals when building your brand online? No matter the product, service or industry, those goals likely include..." Courtesy of ChiefMarketer.com. Written by Ryan Buchanan.

7 Mistakes to avoid on Twitter:

"How can and should your brand use Twitter? And more importantly, what are the most common mistakes and pitfalls on Twitter that could have a negative impact on your business or brand?" Courtesy of iMediaConnection.com. Written by Rodney Rumford.

FireFox set for new Redesign to Reflect Web Habits:

"Web browser Firefox is considering a complete redesign of the way the browser looks and feels, writes ReadWriteWeb." Courtesy of MarketingVox.com.

Top 10 Search Rankings for 2009:

"An estimated 6.1 billion searches were conducted in the US at Google Search in March 2009, giving the internet behemoth a 64.2% share of search queries for the month, and representing year-over-year (YoY) growth of 27.6%, according to data from Nielsen Online." Courtesy of MarketingCharts.com.

Online Consumer Reviews have Big Influence:

"Some 84% of Americans reported that online customer evaluations have an influence on their decision to purchase a product or service, but only 28% said they have posted their own feedback, according to the latest survey from market research firm Opinion Research Corp., an InfoGroup company." Courtesy of PromoMagazine.com.

10 Most Ingenious Travel Offers:

"In the year of the ‘staycation’, the travel industry is having to come up with imaginative ways to get your booking. The Times Online lists some of the best ones." Courtesy of TimesOnline.

Online Ads Not So Bulletproof:

"It’s become almost a truism that marketers are running to measurable media in this tough economy, to ensure that their ad spending is working to full potential. And most observers say that means a strong shift in favor of online channels." Courtesy of Big Fat Marketing Blog.

Why the Term "Social Media" Sucks:

"As I speak with companies that want to engage with their customers in the online social world, I continually find people confused as soon as they begin talking about "social media." The reason is the baggage that comes along with the word "media." Courtesy of Adage.com. Written by Josh Bernoff.

6 Ways to Simplify your Social Media Updates:

"For many marketers, the explosive growth of social networking isn't raising questions about whether to engage audiences on these platforms but, rather, how to manage multiple network accounts in an effort to reach a larger, more-targeted audience while generating sustainable results." Written by Todd Tweedy.

Recession Hits Google, Effect Revenue:

"The recession has hit Google, handing the company its first quarter-over-quarter decline in ad revenue, as marketers cut their search-advertising budgets after the holiday season. But while its first-quarter revenue of $5.51 billion was down 3% compared with the fourth quarter, it was up 6% year over year." Courtesy of Advertising Age.


YouTube Makes Changes to battle Hulu

The new Contenders for Ad Dominance

Marketers Target the Over 50+ Set

Americans Blame Ad Agencies for Economic Crisis

Top 12 Brands In Jeopardy: Old Navy, Chrysler, Palm...

Oracle Acquires Sun Microsystems for $7.4 Billion

Word of Mouth, a key component of the Marketing Mix

Redesign your Website to Increase Conversions

Phew! Let me know what you find helpful, what you don't, and what you'd like to see more of.