As mentioned in my last article (A New Year in Marketing), one of the most significant changes on the marketing horizon for 2009 is Google's newly revised algorithm. It's so significant in fact that it warranted an article all of its own. It's important to note this change at length because many webmasters who suddenly see their Google rankings dance, plummet – or worse – disappear will want to know exactly why. And, more importantly, how to fix the supposed "problem.” I'll discuss this common misconception later in this article.
To recap, during the latter part of 2008, at a high profile trade show for everything happening in search and search engine optimization there was a buzz about the changes in how Google is going to display search engine results pages (SERPs). Google's vision is that search will become more personalized by the user's location and search history. Instead of a purely algorithm-driven SERP, those results will be influenced by a user's personal behavior and physical location. How heavily behavior will influence the SERP is debatable, but Google has been toying with the idea since 2004. So, it will be more than a ripple that you can count on. They also plan on displaying their Pay Per Click ads based on this same behavioral influence.
At the very least, a user will be able to actively manipulate their own SERP (which will be served up to them on any computer, just as long as they are logged into Google).
Though many people in the industry have heard about this coming change, few out-of-industry professionals can truly grasp what it means for their business – and especially – to their search engine optimization and pay per click campaign(s). Not to fear...Read More.
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