It's not unusual for the marketing industry to evolve with the times, but never in recent history has so much change occurred in such a short time. And I'm not just talking about the economic recession and the new president.
So what am I talking about? Well like any other time, marketing has always been about going where the people are – sending your message down the right rabbit holes to produce the best results. Since technology is the name of the game, those rabbit holes move, change, and collapse just as quickly as they are created. This makes it extremely difficult for businesses – and even marketing professionals – to keep their marketing efforts relevant and effective.
In 2009, one of the most significant changes to the marketing landscape will be...Read More.
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