Well, there you have it folks. The United States government has finally gone truly interactive. After all, what could me a more important outlet for the expression of opinions than the official United States government website, WhiteHouse.gov?
Instead of just calling or emailing your elected representatives, you can post live comments for all the world to see and read. This of course makes it much more difficult for elected officials to ignore pressing issues that concern their constituents. And when you add the media into the mix, well - you're talking real power to the people. Okay, maybe that's a little to overly optimisitic, but by embracing WEB 2.0 technologies, our government is that much closer, that much more connected to its citizens.
Big business has been shouldering the praise-and-wrath opinions of their "constituents" for years now, and many of them have found that consumers like knowing what other consumers have to say about a business, product, or service. The government should be no different. It's about transparency.
Being connected with your audience (be it voters, consumers, or clients) makes your decision making and marketing campaigns that much more informed. So, knowing how slow the government moves...if your own small to large business website doesn't have some kind of WEB 2.0 response mechanism in place, don't you think it's time? After all, can you really guage your own success without listening to the very people who can make or break your success?
Read all about WhiteHouse.gov's official make over at TG Daily.com.
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