Internet Audience reaches One Billion mark

Obviously, for interactive marketing (web and technology based marketing) to truly be useful (beyond cost effectiveness and tracking capabilities) it has to have a significant share of the world's audience. Well, if you thought 900 million was not enough, the World Internet Audience now has surpassed the one billion mark (according to ComScore. Read More).

Well, for those of you who sell your products and services nationally (or internationally) that's great news. But how many businesses classify themselves has nationally concerned. Using our market (the Myrtle Beach market) as an example, what does a hotel in our area care about the web users in China or California, or even just west of the Mississippi?

That's a common concern of local based businesses. But the concern is a bit misguided. First, local businesses and local business owners need to realize that services such as SEO, PPC, and email marketing can be geo-targeted or geo specific. You can target those areas (east of the Mississippi River, only drive markets, etc). That means you're only spending your dollars and time on that audience that can logically and logistically convert.

So you might be saying - big deal - one billion Internet users, but even one percent of that humongous pie is 10 million. Want to go lower. Even a THOUSANDTH of a percent of one billion is one million. Go lower, and you still can't deny the strength of the Internet's user base.

Want to take your local business to the Web? Contact me and we'll talk.