North Beach Plantation and Cinzia Spa Announce Grand Opening

Official Press Release:

April 21, 2009 – North Beach Plantation and its crown jewel, Cinzia – The Spa at North Beach Plantation will celebrate their grand opening this Saturday, April 25, 10am – 2pm. The public is invited to tour the 60-acre oceanfront property and world-class Spa and Wellness Center.

North Beach Plantation is a 60-acre development stretching from the Atlantic Ocean to Highway 17 in North Myrtle Beach, SC. Combining old south charm with modern conveniences, the self-contained luxury residential resort, when complete, will boast 750 oceanfront condominiums, single-family homes and townhomes, as well as a world-class spa, upscale boutique shopping and gourmet dining. Closings for the North Beach Towers are underway with additional closings scheduled over the next several months. In addition, single-family homes in the Margaret neighborhood are now available for purchase.

To help drive the success of the development is Cinzia – the Spa at North Beach Plantation. This newly constructed 17,000 square foot spa and wellness center is the first of its kind in the area, and is poised to compete with some of the best spas in the eastern United States.

The new facility will house three components that make up the all-encompassing destination for optimal health, fitness and well being: the Spa - with pampering treatments and rituals performed at the most indulgent levels; Celestial Skin Dermatology and Wellness by Dr. Seymour Weaver, MD - a dermatology, esthetic, and offering a variety of integrative medical and holistic services; and Beach Fit Fitness Center - featuring state-of-the-art Techno gym™ equipment, teams of trainers and contemporary classes.

Long known for its expansive beaches and countless golf courses, the Grand Strand can now add to its list of key attractions a world-class, destination lifestyle spa and wellness center that is already attracting attention in its industry.

“Our collection of offerings is so unique and progressive, that while recently promoting the Spa at a Spa Magazine Media Event, we received tremendous praise from some of the top-rated spas in the United States and Caribbean,” said Sam Scalise, president and CEO of Scalise Group, the developer of the lifestyle community.

With luxury lodging available on site, a vast array of Spa and Wellness services including medical-grade procedures, specially formulated nutritious spa cuisine and a state-of-the-art fitness center, the Cinzia the Spa at North Beach Plantation was designed to accommodate the extended-stay spa guest looking for a healthy and healing experience.

“The menu of services has something for everyone, from basic to clinical to holistic, and even includes teen treatments,” Tammy Pahel, Managing Director of Cinzia - the Spa at North Beach Plantation and president of the consulting firm Spa Management Solutions explained. “And while we actively cater to the local community, particularly with a multitude of rewarding and affordable membership packages, Cinzia will draw serious spa goers from outside the area as well. Many of those people will be new visitors to the Grand Strand who will stay a weekend, a week or even a month at North Beach Plantation. Once they’re exposed to all we have to offer, I imagine we’ll see several spa guests purchasing ancillary homes on the property.”

The scale of the entire project, its lavish amenities and Scalise Group’s reputation for quality and attention to detail attracted a team of highly skilled professional providers and wellness visionaries from all over the country who are now actively involved in the spa. (Pahel herself relocated from Miami to develop and launch Cinzia the Spa at North Beach Plantation.) Most notably is Seymour Weaver, III, M.D., a respected pioneer cosmetic dermatologist and surgeon from Houston who will head up the wellness component within the spa called Celestial Skin Dermatology and Wellness by Dr. Weaver.

“Collectively, the wellness team bridges ancient traditions and innovative practices to help patients achieve healthy skin, a healthy shape and a healthy state-of-mind,” said Dr. Weaver.

The wellness center offers corrective and rejuvenating skin treatments, cosmetic enhancements and medical-grade facials, body shaping techniques, cosmetic dermatology and laser procedures, and a whole host of life enhancement treatments that range from life coaching to hypnotherapy to acupuncture and chiropractic care – even a sleep specialist.

Among the more progressive treatments offered at Cinzia the Spa at North Beach Plantation is a sound therapy for chakra balancing known as Satori. Though elements of it are ancient, it has recently been modernized by physicians and scientists as a non-pharmaceutical method to treat Post Traumatic Stress Syndrome, particularly in soldiers returning from combat. Using a proprietary vibracousticradle called the Ascension; individuals experience a very profound and pleasurable sense of relaxation. This technology actually guides brainwave states to levels of deep meditation with out any training or practice.

“Satori therapy is deeply meditative and its benefits are immense in achieving an overall clarity that aids people in their daily life and helps them achieve goals,” Pahel said. “We’re the first spa in the U.S. to launch structured Satori therapy programs for smoking cessation and weight loss on our wellness menu.”

A tranquil environment and elevated level of service can be expected at Cinzia - the Spa at North Beach Plantation according to Pahel. “Our staff has been recruited from all over the country and is highly trained. Upon entering the front doors of the spa, you will be transported to a magical world of pure bliss, escorted on your unique journey by nurturing hands and supported by thoughts of serenity.”

Carefully crafted offerings at the spa include three-hour authentic International Rituals that embrace cultures such as Italian, Thai and Fijian and can be experienced by couples or enjoyed privately in our International Ritual Suite or enjoy any of our 13 uniquely designed suites that make up the Spa. Like the Rituals, the traditional yet distinctive massage, skin care and grooming offerings are conducted by highly trained provider’s intent on imparting an unmatched level of service and personalized attention.

Created specifically for Cinzia - the Spa at North Beach Plantation, the signature spa product line “Myrtle” was inspired by the curative and euphoric elements of Myrtle oil as used by ancient Romans and English royalty. The Myrtle product line will be offered in rooms throughout the resort and incorporated in the spa’s signature treatment, the Myrtle Ritual.

Guests and members of Cinzia can enjoy the use of several complimentary amenities before, during or after scheduled spa treatments or a workout. The Spa Garden Sanctuary with an eight-person whirlpool is surrounded by tropical foliage and is also available for small private parties. The Turkish Hammam is intended to improve blood circulation and eliminate toxins with hot steamy eucalyptus air. The indoor/outdoor meditation lounge provides guests the use of wAv digital listening devices for a 20 minute vibro-acoustic guided meditation that optimizes the serenity of the area.

Services and offerings extend beyond the walls of the spa to guests and owners at North Beach Plantation who can indulge in a private pool-side cabana massage or in-room treatment that utilizes the services of a “Bath Butler” who prepares a rose petal water experience.

Continuing to apply the “latest and greatest” concept to the fitness center component of Cinzia the Spa at North Beach Plantation, Beach Fit utilizes the world leader and official Olympic fitness equipment supplier Technogym ™ for cardio and strength-building equipment. A team of talented personal trainers and instructors who offer daily group and personal exercise instruction in conjunction with a Pilates and yoga studio and outdoor exercise/mediation platform help to create a distinctive experience at Beach Fit. If a solitary training experience is preferred, the latest technology in virtual training is available with Technogym™ equipment using its Wellness System Key (WSK). WSK is a wireless device that keeps track of users’ exercise progress and when inserted in Technogym™ machinery, automatically sets equipment at the appropriate levels to reach fitness goals.

A variety of spa, fitness, yoga and Pilate’s membership packages are available to the public and can include educational seminars, social events and discounted products and services.

Scalise Group is the managing entity of subsidiaries Scalise Development, Scalise builders and Scalise Realty. The company has excelled in resort residential real estate for more than 20 years with 600 homes built in four states, mounting ventures in real estate sales and rentals, as well as real estate holdings and operating entities. Scalise Group aims to take the greater Myrtle Beach area to new heights in luxury accommodations and amenities with North Beach Plantation where oceanfront condominiums in North Beach Towers and single-family homes in the Margaret neighborhood are now available for purchase.

North Beach Plantation Resort
719 North Beach Plantation Blvd
North Myrtle Beach, SC 29582
843-361-2772

Contact Information:
Tammy Pahel
spamgmtsol@aol.com
702-524-4505