B2B Magazine recently reported that an online survey conducted by Opinion Research Corporation of 250 small businesses revealed that the majority of the small-business community remains positive about the state of the economy, with only 23% suggesting the economy is very poor.
The report went on to say that retailers and wholesalers have the most positive outlook. Joy Gendusa, CEO of PostcardMania, says that's a good sign and warns entrepreneurs not to operate off of the naysayers of the smaller percentage.
Gendusa's commitment to help entrepreneurs promote has not waned since her epiphany after seeing Todd Rundgren in concert. She slashed her direct mail prices (first in history of 10-year old company) to make sure business owners would increase their marketing to come out ahead of their competitors.
According to American Business Media, history has shown that companies who either steadily continued or aggressively increased their advertising efforts during times of economic uncertainty experienced overall growth of their business at the expense of the competition. The companies who focused on advertising also experienced continued growth past the period of economic uncertainty.
"Listen to the winners, not the whiners," said Gendusa. "The companies that are doing well are those that are promoting."
PostcardMania gives 2 main tips to help businesses overcome a slow period using direct mail:
1. Market like crazy - pick up the customers your competitors will lose by cutting their marketing budgets.
2. Look for terms where you can pay for your marketing when your sales start rolling in.
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